I love your play on the word "knead," implying both the action used upon dough to make bread and the desire or need for a quality product. Clever. Also, the placement within the vignetted area of the photograph really helps to direct my focus on the message.
I believe you recognized in my previous interpretation of your postcard an attempt to convey the idea of mixing. While I did so using imagery, I am getting a similar feel through your layering of type. Using the nutritional information as a typographic element was a thoughtful decision and definitely implies more of the final product that comes from the act of baking, rather than using solely the ingredients required to make that product.
If the act of mixing was in fact something you were trying to progress from my version, perhaps visually mixing the typography could have further enforced this notion? The layering makes perfect sense, but the rigidness of the type feels a bit conflicting. This is merely my opinion but I think your object (which is used to make bread), is more important (or at least as important), as the bread itself. The loaves in the front seem to demand more attention than other areas of the postcard because they are so bright and have a lot of contrast.
I am glad to here about the play on words of knead, at first I thought of it as cheesy but wanted to hint at "need with out saying it. The layering of nutrition facts reinforce the idea of needing to know the fact on nutrition because most do not understand the difference of white vs. whole wheat. Incorporating other imagery was sole don to give reference to bread and the utensil used.
2 comments:
I love your play on the word "knead," implying both the action used upon dough to make bread and the desire or need for a quality product. Clever. Also, the placement within the vignetted area of the photograph really helps to direct my focus on the message.
I believe you recognized in my previous interpretation of your postcard an attempt to convey the idea of mixing. While I did so using imagery, I am getting a similar feel through your layering of type. Using the nutritional information as a typographic element was a thoughtful decision and definitely implies more of the final product that comes from the act of baking, rather than using solely the ingredients required to make that product.
If the act of mixing was in fact something you were trying to progress from my version, perhaps visually mixing the typography could have further enforced this notion? The layering makes perfect sense, but the rigidness of the type feels a bit conflicting. This is merely my opinion but I think your object (which is used to make bread), is more important (or at least as important), as the bread itself. The loaves in the front seem to demand more attention than other areas of the postcard because they are so bright and have a lot of contrast.
Good work.
I am glad to here about the play on words of knead, at first I thought of it as cheesy but wanted to hint at "need with out saying it. The layering of nutrition facts reinforce the idea of needing to know the fact on nutrition because most do not understand the difference of white vs. whole wheat. Incorporating other imagery was sole don to give reference to bread and the utensil used.
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