Saturday, August 30, 2008

dS: Industries

volunteer charity
A charity that has 80 million+ volunteers that devote their time to connecting with communities large or small, national and international. About 60.8 million people volunteered through or for an organization at least once between September 2006 and September 2007, the Bureau of Labor Statistics of the U.S. Department of Labor reported. The proportion of the population who volunteered was 26.2 percent. This 0.5 percentage point decrease in the volunteer rate follows a decline of 2.1 percentage points in the prior year. The volunteer rate had held constant at 28.8 percent from 2003 through 2005, after rising slightly from its 2002 level of 27.4 percent. In the year ending September 2007, both the number of volunteers and the volunteer rate declined from the previous year. The economy is bad and rather than complaining, think about helping, volunteering, connecting with a community less fortunate.

Senior Citizens Airline
The baby boomers have arrived at their destination. The airline for senior citizens has everything to make them comfortable. Affordable, national, international flights. There no time time to settle in a 1000 sq. ft. room get have fun and this is not your mothers airline. Free of crying children and white collar yuppies. More and more senior citizen traveling spend that hard earn money.

Personalized Newspaper
In the world today were are car seat adjust to are height and personalized Google comes the personalized newspaper sent to you everyday wireless, using e*paper.
No more cutting trees. The newspaper company gives you wireless news that you personalized to fit your likes weather it be sports, politics,international or breaking news you get it as soon as it happens were ever you are. 38.2 percent of our total waste is from paper and paperboard. Now we can save a tree, get e*paper.

MXP: Audience TWEENS

attributes: preppy & christian

Tween is an American neologism and marketing term[6] that means roughly the same thing as preteen. It is a portmanteau word of between and teen. The age range of tweens in generally considered to be eight to twelve years of age. Marketers describe the driving psychographic motivation of this group as desperately wanting to be a teen, but not about to stop being a kid. The term was first used in J.R.R. Tolkien's 1954 novel The Lord of the Rings to refer to Hobbits in their twenties.

A Purity Ball , also known as a "Father Daughter Purity Ball" or "Purity Wedding", is a formal event attended by fathers and their daughters. These events promote virginity until marriage for teenaged girls, and are often closely associated with U.S. Christian churches, particularly evangelical Christians churches.

likes: material items & boys

other:
TV- Gossip Girls, MTV,
Technology- Phone, mp3
Reading-Vogue, W, US, text message, textbook
Movies-Scary/Horror, Romantic Comedy

VL: Mind Map

Thursday, August 28, 2008

VL: Audience: Non-Collegiate Youth

In 2004, there were an estimated 12.1 million 18-24 year old American citizens who had no
college experience. This constituted roughly 48 percent of the estimated total of 24.9 million 18-
24 year old citizens in America. Those without a college education are diverse, but more likely to
be male and disproportionately African-American and Latino than the general youth population. Specifically, from 2004 data, we estimate that among citizens 55 percent of non-college attending 18-24 year olds are male, while only 50 percent of all 18-24 year old citizens are male. Similarly, we find that among young non-college citizens 63 percent are non-Hispanic white, 15 percent are Latino, and 17 percent are African-American. Among all youth, 68 percent are non-Hispanic white, 12 percent are Latino, and 15 percent are African-American. This population of young people is less likely to vote than their college attending counterparts.

What are some predominately shared values? (broadly in life, not politics)

-many young people who aren't enrolled in college are busy starting careers
-non-college youth are less likely to believe that their vote matters
-many are unemployed or blue collar workers

What political policies/issues are particularly important to this demographic in this election?
-job,economy
-Iraq
-health care/prescription drugs
-immigration
-environment/global warming
-gas prices

Are there any cultural references your demographic identifies with? what?

-bums
-blue collar workers
-farming
-factory workers
-hang out friends
-hard workers
-club/bar hoppers

What does their graphic landscape look like? (This is sometimes called a "visual audit")

-televised news/newspaper

-supermarket magazines

-word of mouth from friends

Including the AIGA document and other sources, what are the issues cited for this group not voting?

And non-college youth are less likely to believe that their vote matters, according to CIRCLE's research. James Cooper, 25, is a good example. Cooper works at a perfume kiosk at a downtown San Antonio mall. He says he's never been to a political event or had a campaign reach out for his vote.

"I feel like it doesn't matter," Cooper says, adding, "I hear a lot about the last election with Bush and feel like there's no control — I say we have no control."

Although online videos and campaign Web sites are among the major sources of election news for young voters, their friends are their No. 1 source of information. So researchers say the widening class divide between college students and their working peers cannot be ignored. It starts in high school, where there are disparities in civics education, and can carry on into a young adult's working life.

Link

Civic Youth